The main breeding goals are development and preservation of an economical and user friendly dairy breed.

* The main emphasis is laid on: - protein yield
- high dry matter content in milk
- disease resistance
- vitality
- ease of calving
- strong feet and legs
In addition
- good growth rate for early maturing females
- beef production (on bulls)

* Conformation traits shall include correct feet and legs with strong hooves, preferably dark. A functional, healthy udder with a strong ligament, correct teats and teat placement, to support high production in many lactations * Fertility and health are essential for longevity to maximize profitability * Good milkability and temperament

* The goal in colour is red. The different societies can accept different colours, for example red and white or brown

All red dairy breeds in Europe are free to join the federation. The object is to create a genuine cooperation with a common breeding programme, including:

* Free exchange of genetics
* Uniform breeding objectives
* Uniform registration
* Uniform estimation of breeding values

All members of the federation are expecting great results. The cooperation will no doubt be of great importance to the red/brown dairy breeds - especially in Northern Europe but also worldwide.
Number of active cows (registered and milk-recorded) in the federation:

1.1 million cows in an active gene pool mean a lot of potential, and a future for red breeds. It is up to the members of the federation to utilize the great potential of the cooperation in the best possible way.